Are you a marketing professional feeling trapped in your current job? Do you want to climb the corporate ladder and become a successful marketing director? Or are you so overwhelmed by daily operations that your creative energies have run dry?
Welcome to the August 7th stop on the blog tour for Resparking Creativity by Fatemah Mirza & Sumayyah Rafiq Haider with Goddess Fish Promotions. Be sure to follow the rest of the tour for spotlights, reviews, more guest posts, and a giveaway! More on that at the end of this post.
Please note that this post contains affiliate links, which means there is no additional cost to you if you shop using my links, but I will earn a small percentage in commission. A program-specific disclaimer is at the bottom of this post.
Author Guest Post
One of the hardest parts of having a job, especially if you’re a marketing professional, is how your creativity slows dries up. It’s not because you’re flexing your creative muscles all the time and they get tired but because of the not-creative parts of the job.
There’s so much focus on chasing vanity metrics or the managerial side of marketing that so much of your creative energy just slowly drains away. “There’s so much not-creative stuff I’ve got to do. I feel so drained of energy!”
That’s how you’re left feeling unfulfilled and unhappy with your job.
You feel stuck.
That’s the mindset I help marketing professionals break out of and move their careers forward through my book, Resparking Creativity.
In 13 years, I’ve worked with marketing managers across multiple industries. They were hungry for growth but they didn’t know how to channel that desire. That’s what I helped them do. The strategies I shared with them have been finetuned and shared in this book.
My goal isn’t just to help marketing professionals find their creative energy again. No. I want to set up people for long-term success. Note that I say people because this book can help more than marketing managers (even though they’re the primary target). I’ll show you the tools and explain how they work. You can go forward to use those tools and elevate your job application strategies.
At the end of the day, I want people to have:
- A clear picture of their accomplishments and wins at each job
- The tools to advocate for themselves during the interviewing process.
- Knowledge of what recruiters and companies are looking for, so that they can better position themselves during the hiring process.
When people know their worth, what they bring to the table as professionals, and what companies are looking for, they can negotiate a stronger compensation package for themselves. That directly changes the quality of their life.
The easiest way to help people become upwardly mobile is by getting a better job. They work in a better place, they earn more. I want readers to know that they can break out of their rut and transition to a job that pays better and fulfills them emotionally.
About the Book
Resparking Creativity
by Fatemah Mirza & Sumayyah Rafiq Haider
Published 9 July 2023
Genre: Non-Fiction, Career Guide
Page Count: 245
Add it to your Goodreads TBR!
Accelerate your marketing career by learning concrete strategies to reignite your creative spark and build a compelling case for your promotion to director. From creating a standout project portfolio to evaluating your skills to salary negotiation, networking, and interviewing best practices, this book equips ambitious marketing professionals with the tools necessary for long-term success.
Amazon US | Amazon CA | Amazon UK
Excerpt
Every person applying for a marketing director position has the same hard skills. This makes soft skills the differentiating factor. As one marketing director shared, “Everyone wants the title and the responsibility, but are you good at growing people? At managing a team? At strategically getting things done?”
And the best way to develop such skills is by practical application and/or getting the advice of an experienced person. Good mentors will help you polish your soft skills in particular. They help identify gaps in your leadership skills and overcome them. That way, you do not become a “manager” or a “boss,” rather, you become a transformational leader.
Transformational leaders define a big vision and activate the people around them toward vision achievement. They serve as a facilitator, solving problems that the team cannot. They empower the team to do a lot of the front-line tasks while they stay at the helm and make sure that the boat is headed in the right direction. They connect big company goals to individual goals and ease the team’s path forward. They keep information flowing because that is the key to their, the teams’, and the organizations’ success.
Teams with such leaders are eager to evolve and grow because they are united under a single banner and are willing to put in the time, effort, and energy to help the organization succeed. These leaders become excellent directors who lead the company to great success.
About the Authors
Website | Facebook | Twitter | Instagram
Fatemah Mirza is a Certified Resume Master and a highly sought-after speaker and coach who helps ambitious job seekers find higher-paying, more fulfilling jobs. She’s been helping job seekers since 2010 when she founded CareerTuners, which is a small team of skilled professionals from various industries who specialize in providing professional resumes, cover letters, LinkedIn profiles, and many more career-related services to help ambitious people land their dream jobs and achieve career goals.She has created free resources that have seen more than 160,000 downloads, helped hundreds of clients increase their pay, and built a network of more than 3000 recruiters.
Sumayyah Rafiq Haider is an experienced author and career mentor with a passion for helping individuals excel professionally. With an MBA in Human Resource Management and SHRM-CP certification, Sumayyah has assisted numerous clients in their job search, providing guidance on resume writing, LinkedIn optimization, cover letters, interview skills, and career direction.
Giveaway Alert!
The authors will award a $10 Amazon gift card to a randomly drawn winner.
a Rafflecopter giveaway| Aug 7 | Westveil Publishing | Aug 14 | The Avid Reader |
| Aug 21 | Kenyan Poet | Aug 28 | Literary Gold |
| Sept 4 | Lisa Haselton’s Reviews and Interviews | Sept 11 | Rogue’s Angels |
| Sept 18 | Fabulous and Brunette | Sept 25 | Sandra’s Book Club |
| Oct 2 | Gina Rae Mitchell | Oct 9 | The Pen and Muse Book Reviews |
| Oct 16 | Wendi Zwaduk – Romance to Make Your Heart Race | Oct 23 | Our Town Book Reviews |
| Oct 30 | The Faerie Review | Nov 6 | Inkspired |
| Nov 13 | Travel the Ages | Nov 20 | The Book Connection |
| Nov 27 | Long and Short Reviews | Dec 4 | It’s Raining Books |
| Dec 11 | Straight From the Library | Dec 18 | Welcome to My World of Dreams |
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Great excerpt and giveaway. 🙂
I enjoyed the post. Sounds like a good book.
Sounds like an interesting book.
The book sounds intriguing. Great cover.
different
Sounds like a good read.
Sounds like a very informative book with a lot of good information..
Awesome cover
This sounds like a very interesting read.